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I joined BGFG to originally assist with output for their newly acquired site, VideoGamer, with me and the previous lead kicking off my first month with over 40,000,000 views. Since then, my responsibility on the brand grew and led me to researching angles that the channel hadn't previously covered, with the biggest anomaly being sports content, this led me to planning, capturing and editing content surrounding Football Manager and FIFA with huge success.
This also led to me reaching out to publishers and developers by creating a contact matrix of the biggest in the video game industry to see if companies wanted coverage of their titles on the established site. I had positive conversations with the likes of Ubisoft, EA, Bethesda (both in-house and through their PR agency), Rebellion (through their PR agency) and Bandai Namco. I also created a VideoGamer Media Kit that I distributed in my initial email chain to provide key stats of the channel. VideoGamer video was disbanded in May 2025 due to internal reshuffling of priorities.
VideoGamer TikTok's most popular game franchises by combined views:
Call of Duty
Overwatch 2
EA Sports FC
Grand Theft Auto
Football Manager
Hogwarts Legacy
Star Wars Outlaws
Starfield
Diablo IV
Minecraft
21,760,000+ views
21,700,000+ views
7,390,000+ views
3,570,000+ views
2,870,000+ views
2,320,000+ views
1,840,000+ views
1,550,000+ views
1,020,000+ views
785,000+ views
VideoGamer YouTube's most popular game franchises by combined views:
NBA 2K
EA Sports FC
Fortnite
Grand Theft Auto
Indiana Jones
Donkey Kong
God of War
Helldivers
DOOM
Days Gone
340,000+ views
320,000+ views
290,000+ views
243,000+ views
170,000+ views
120,000+ views
91,000+ views
72,000+ views
68,000+ views
68,000+ views
The views shown above are from videos that I had most responsibility on with me content planning or researching, script writing, capturing footage, editing and scheduling the content in question.
In 2024, the previous lead left the business to pursue freelance opportunities and this led to even more responsibility on the brand after some time away from VideoGamer due to internal priorities with other in-house brands and agency. I focused on growing our presence on YouTube and boosted the channel from 80 subscribers and 11,000 views to over 3,100 subscribers and 4,000,000 views under 12 months with the aid of our new content creator.
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